Total Leads (Q1)
100
↑ 128% Jan → Mar
38 leads in March alone vs 18 in Jan
Blended CPL (Mar)
₹467
↓ 32% since Jan
Down from ₹688 blended in January
Total Ad Spend
₹69K
↑ Scaling with ROI
₹20.5K → ₹26K → ₹32.5K MoM
Sessions (Mar)
2,612
↑ 227% vs January
Paid traffic spike drove March surge
Performance
Lead Generation & Cost Per Lead
Jan — Mar 2025
Lead Volume by Channel
Meta · Google · Website direct
+128% overall lead growth. Meta contributed 87 leads vs Google's 60 in the same period.
Cost Per Lead Trend
Both channels trending down — efficiency improving
Meta CPL: ₹667 → ₹451 · Google CPL: ₹708 → ₹483
Paid Ads
Ad Performance — Spend, CTR & Conversion
Meta + Google combined
Ad Spend vs Leads
Click-Through Rate %
Avg Cost Per Click ₹
Meta Ads — Monthly Breakdown
Lead Generation
| Month | Spend | Impressions | Leads | CPL | CTR |
|---|---|---|---|---|---|
| Jan | ₹12,000 | 88K | 18 | ₹667 | 1.75% |
| Feb | ₹15,000 | 114K | 28 | ₹536 | 1.92% |
| Mar | ₹18,500 | 148K | 41 | ₹451 | 2.00% |
Top creative (Mar): Bulk Order Offer · Conv. rate reached 1.39%
Google Ads — Monthly Breakdown
Search
| Month | Spend | Clicks | Leads | CPL | Imp. Share |
|---|---|---|---|---|---|
| Jan | ₹8,500 | 610 | 12 | ₹708 | 18.2% |
| Feb | ₹11,000 | 870 | 19 | ₹579 | 23.5% |
| Mar | ₹14,000 | 1,190 | 29 | ₹483 | 31.0% |
Top keyword (Mar): "corporate gifting companies" · Imp. share +70% QoQ
Reach
Impressions Growth & Search Visibility
Ad Impressions Growth
Meta vs Google
Google Search Impression Share
Growing organic visibility
Social Media
Reach, Engagement & Follower Growth
LinkedIn · Instagram · Facebook
Platform Reach Growth
Impressions/Reach in thousands
Engagement Rate by Platform
Radar — Jan, Feb, Mar progression
Followers Gained
Posts Published
Website Clicks from Social
Instagram drives majority of social traffic — 185 clicks in March
Website & SEO
Traffic, Conversions & Organic Signals
Sessions by Traffic Type
Organic · Paid · Other/Direct
March paid sessions: 1,023 — a 9,200% jump from Feb's 11, driven by scaled ad spend
Bounce Rate vs Conversion Rate
Inverse relationship — March sees sharp improvement
Bounce rate dropped from 60.6% → 15% in March as higher-intent paid traffic arrived
Traffic Mix — March
2,612 total sessions
Conversion Rate Trend
Website conv. rate recovered to 1.45% in March after Feb dip
SEO Intent Signals
Top landing (Jan/Feb)
/varsity-jacket
Top landing (Mar)
/round-neck
Top query (Jan/Feb)
t-shirt catalogue pdf
Top query (Mar)
corporate gifts bangalore
Avg time on page (Mar)
19s
Key shift: Queries moving from generic product to B2B commercial intent — signals growing brand presence in the corporate gifting category